The fascinating brand world of HUGO BOSS covers a comprehensive product range encompassing modern apparel, elegant eveningwear and sportswear as well as shoes and leather accessories. Licensed fragrances, eyewear, watches, children’s fashion, home textiles and writing instruments round out the ranges.
The HUGO BOSS Group has set itself the objective of continually increasing the appeal of its brands. To achieve this, it employs targeted marketing measures, increasingly in digital channels. To convey brand values such as dynamism, perfection and precision in an ideal way, the sponsorship activities of HUGO BOSS focus on premium sports such as golf, Formula 1, sailing and football.